Marketing Manager, Content & AI Enablement

Title : Marketing Manager, Content & AI Enablement Location : Fully Remote Reports To: VP, Marketing & Communications Pharmacy benefit management is a $500B+ industry most people have never heard of — but it has a major impact on how prescription drugs are priced, accessed, and paid for. Expion Health is at the forefront of changing how that system works. We sit at the intersection of data, technology, and pharmacy economics, helping clients stay ahead of a rapidly evolving market. We are also in the middle of a company-wide AI transformation, with teams across the business rethinking how work gets done. The Role We are looking for a Marketing Manager, Content & AI Enablement to help our marketing team create stronger work faster by combining AI ingenuity with marketing fundamentals. This is not a role for someone who wants to use AI around the edges. It is for someone who wants to help build a more modern, faster, smarter marketing function from the inside. You do not need to be a professional copywriter, designer, developer, or digital media expert. But you do need to know what strong marketing looks like: clear writing, sharp messaging, smart design, audience relevance, brand consistency, and content that actually gets people to pay attention. You should already be using AI tools beyond basic experimentation. You are not just asking ChatGPT for a caption once in a while. You are using AI to draft, edit, ideate, summarize, repurpose, design, produce, test, and improve how work gets done. You are curious about what comes next: smarter prompts, reusable workflows, AI skills, agents, automations, AI-assisted video creation, presentation development, and content systems that make marketing faster and better. Most importantly, you are leaning into how AI can evolve marketing. You are not scared of new tools. You are curious, hands-on, self-directed, and excited to figure things out. What You’ll Do Enhance Creative Excellence and Marketing Content Production You will use AI tools and marketing platforms to produce and improve marketing assets across touchpoints. · Create and enhance presentations, sales enablement materials, thought leadership pieces, email newsletters, press releases, social graphics, short-form videos, internal communications, campaign assets, and ad copy. · Turn raw inputs — SME interviews, transcripts, notes, outlines, webinars, research, briefs, or existing materials — into polished marketing content. · Repurpose long-form content into LinkedIn posts, sales slides, email campaigns, short videos, social graphics, newsletter content, and internal updates. · Improve existing content for clarity, structure, message strength, visual polish, brand alignment, and audience relevance. · Use AI to accelerate drafting, editing, summarization, ideation, versioning, QA, creative development, and content adaptation. · Make sure AI-assisted content is accurate, on-brand, audience-appropriate, and ready for review or publication. Build AI-Enabled Marketing Workflows You will help the marketing team move beyond one-off AI use and toward practical, repeatable workflows. · Build and refine prompts, templates, workflows, and repeatable processes for common marketing needs. · Explore advanced AI use cases for marketing, including skills, agents, automations, AI-assisted landing pages, video development, presentation creation, content repurposing, and campaign testing. · Identify where AI can improve speed, quality, consistency, and scale across the marketing team. · Help document best practices for responsible AI use, including accuracy, brand voice, compliance, privacy, and quality control. · Stay current on emerging AI tools and recommend practical ways to use them in real marketing work. Support Digital Marketing and Campaign Activation You will support marketing efforts across content, paid promotion, SEO, and email by using platforms, tools, and AI to: · Support SEO and AI search optimization through content updates, keyword